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Browsing ICAM-2021 by Title

Browsing ICAM-2021 by Title

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  • Sentiment Analysis on Tweets from Genuine Twitter Accounts During the Covid-19 Pandemic 
    Sengupta, Sarthak; Basu, Soumyadeep; Vaish, Anurika (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The COVID-19 pandemic has witnessed a massive surge in usage of social media and other online mediums for communication. It has resulted in a sudden increase in problems like fake news, cyberbullying, and targeted phishing ...
  • Servant Leadership and Project Success in Megaprojects: Examining the Roles of Effective Project Governance and Trust 
    Iqbal, Muhammad Shoaib; Nauman, Shazia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The increasing number of projectification indicates that projects are playing very key role in the economy of nation as they are costing very high amount of investment. Besides huge investment megaprojects are also influencing ...
  • Sexual Function of Type 2 Diabetic Women with Personality Traits 
    Shahraki, Sedigheh Khodabandeh; Tavan, Asghar; Khoshnood, Zohreh; Maryam, Alikamali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Type II diabetes, a non-communicable disease, is a silent epidemic and health problem with physical, psychological, and social consequences. Sexual function in diabetic patients can be affected by several factors including ...
  • Sexual Life of Salaried Women in Iran 
    Abadian, Khadige (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Increasing the social presence of women in the labor market is one of the factors influencing the sex life of employed women, and efforts to improve their quality of sexual life are among the necessities. The objective of ...
  • Sexual Satisfaction in Women with Systemic Lupus Erythematosus and its Related Factors 
    Shami, Maryam; Behboodimoghadam, Zahra; Montazeri, Ali; Faezi, Seyedeh Tahereh (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Objectives:Systemic lupus erythematosus (SLE) is a multisystem autoimmune disease and causes extensive inflammation and tissue damage in various organs of the body. This disease causes sexual dysfunction due to physiological, ...
  • Significant Relationship and Impact of Pandemic Situation in between Career Development and Intention to Stay among Academics in Phei Malaysia 
    Dhivandram, Parimala Devi (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    This study examines the significant relationship between Career Development and Intention to Stay among the academics in Private Higher Educational Institutions (PHEI) in Malaysia. The recent outbreak of the pandemic ...
  • Simulation of Side Flashes and Earth Potential Rise Effect on Human Body 
    Nasarudin, Muhammad Amirul Hakimi Bin Mohamad (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Lightning refers to a massive electrical discharge that occurs either in the atmosphere or between the atmosphere and the ground. In this circumstance, air acts as an insulator which enables a massive current to flow between ...
  • Since When Does Remote Work Started? A Bibliometric Analysis on Work Arrangement in the Last Decade 
    Phang, Andrew; Peng, Low Mei (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The technological advent has turned many unimaginable arrangements in the past to almost every single arrangement possible currently. Technologies advancement has transformed and eased our lives in many aspects. Apart from ...
  • Single Fibre Strength Test on Rattan as Natural Fibres 
    Saion, Mohamad Pazlin Bin; Yaakob, Mohd Yuhazri Bin (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, rattan yarns are utilized in the furniture industry because they are readily available, inexpensive, non-hazardous to health, and biodegradable to the environment; hence, by utilizing it as a composites lasing ...
  • Smart Home : Home Industry Revolution 
    Setiawan, Keane Putra; Kamsin, ntan Farahana I (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Nowadays, technology has become an essential part of human lives. Without the presence of technology, it can be argued that the human civilization will not be where it is now. Among the technologies, one of them was internet. ...
  • Smartphone Market Share Quandary: The Influence of Brand Familiarity, Perceived Quality, and Extrinsic Attributes on Perceived Risk 
    Ismail, Nurlida; Jambulingam, Manimekalai; Sheng, Ng Yinn (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    In recent years, smartphone industry has grown remarkably, and smartphone has become an indispensable device that acts as a medium of communication, information, and entertainment. However, due to the availability of a ...
  • The Smuggler Next Door: Risk-Takers in a Music Festival 
    Ismail, Khairiah; Abdullah, Nawal Hanim; Zamzuri, Norol Hamiza; Abdullah, Abdul Rashid; Mahomed, Anuar Shah Bali (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    There is abundant research concentrating on the use of drugs at music festivals. It has been studied by numerous researchers that are focusing on the music festival organized in Australia, Portugal, Switzerland, Canada, ...
  • Social Entrepreneurial Intentions: A Cross-Cultural Comparison between UK and Malaysia 
    Yaacob, Aqilah; Ling, Gan Jen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Most comparative studies have been conducted in the context of entrepreneurship in general, very few comparative studies in relation to social entrepreneurship. The research objective of the study is to conduct a comparative ...
  • Social Marketing Altruistic Approach, Shock Appeal, and Risky Consumption Behavior Harming Others 
    Mukattash, Ibrahim; Thomas, Robert (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The aim of this research is to explore the long-term effect of shock appeal over a period of time in the context of social marketing altruistic approach (toward other people), in specific advertisements that includes shock ...
  • Social Media Advertising: How Effective Are You on Gen Y and Gen Z Consumers in Malaysia? 
    Mun, Brian Wong Kee; Yi, Chua Jia (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The paper aims to assess the effectiveness of social media advertising on brand awareness, interest, desire, and action (AIDA) among Gen Y and Gen Z consumers in Malaysia. Ego involvement and brand popularity were incorporated ...
  • Social Media and its Impact on Mental Health During Lockdown Period of Covid-19 Pandemic in Bangladesh 
    Nandy, Amrita; Biswas, Mohona; Das, Joysree (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    During any pandemic, the cognitive response of people towards disease and to balance emotional sufferings and social distress is a vital challenge for a country. This study sheds light on the impact of the use of social ...
  • Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform 
    Sugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The rise of plastic waste in the world today is at a worrisome level. Therefore, leveraging the growth of social media influencers in social commerce platforms allows businesses and organizations to creatively and convincingly ...
  • Social Media Marketing Strategies to Enhance Brand Passion and Purchase Intention of a Bakery Supply Shop 
    Chin, Thoo Ai; Ibrahim, Noviani; La, Lee Yoke; Tat, Huam Hon (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Due to Covid-19 pandemic, the new norm of retailing environment and consumer behavior has increased the usage of the Internet and social media drastically. Therefore, social media communication is very important in the ...
  • Social Media Marketing Strategies to Increase Purchase Intention of a Kindergarten 
    Chin, Thoo Ai; Chin, Goh Hui; Mas'Od, Adaviah; Sulaiman, Zuraidah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Businesses nowadays are facing competitive dynamics. Thus, digital technology or digitalization is an integral part to increase businesses' online presence. Due to the Covid19 pandemics, the kindergarten is facing the ...
  • Social Media Usage and its Influence on Consumer Purchase Behavior During Covid-19 Pandemic 
    Ganesan, Geetha Krishnan P.; Moovendhan, V. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    As the world begins its slow turn from managing the COVID-19 crisis to recovering and reopening economies, it is clear that the lockdown has had a profound impact on people's way of life. New consumer behaviours span all ...

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