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Showing 4 out of a total of 4 results for collection: Marketing Management.
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Re-imagining marketing as societing: A critical appraisal of marketing in a developing country context.
Kashif, M.
;
Fernando, P.M.P.
;
Altaf, U.
;
Walsh, J.
(
Emerald Publishing Limited
,
2017-10-28
)
Blinded by the sand of its burrowing?Examining fans’ intentions to follow one-day cricket on TV with a moderating effect of social influence
Kashif, M.
;
Fernando, P.M.P.
;
Wijenayake, S.I.
(
International Journal of Sports Marketing and Sponsorship
,
2019
)
Finding greener grass on the other side of hill: Examining donor perceived brand equity in a moderating role of brand credibility
Kashif, M.
;
Fernando, P.M.P.
;
Samad, S.
;
Thurasamy, R.
(
Asia Pacific Journal of Marketing and Logistics
,
2018
)
Leaving in Mascot of Silence: Organizational Determinants of Employee Turnover Intentions in Mediating and Moderating Roles of Quiescent Silence and Coworker Support in a Russian Context
Kashif, M.
;
Petrovskaya, I.
;
Samad, S.
;
Wijenayake, S.
(
Central European Management Journal
,
2021
)
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Author
Kashif, M. (4)
Fernando, P.M.P. (3)
Samad, S. (2)
Altaf, U. (1)
Petrovskaya, I. (1)
Thurasamy, R. (1)
Walsh, J. (1)
Wijenayake, S. (1)
Wijenayake, S.I. (1)
Subject
Pakistan (2)
Asia (1)
Brand credibility (1)
Business ethics and sustainability (1)
Charity brands (1)
Cricket (1)
Customer-based brand equity (CBBE) (1)
Drama and excitement (1)
Grounded theory (1)
Interviews (1)
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Date Issued
2017 (1)
2018 (1)
2019 (1)
2021 (1)
Has File(s)
Yes (4)