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Browsing Marketing Management by Subject "Patients"

Browsing Marketing Management by Subject "Patients"

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  • Wijesundara, C.B.; Kanakarathna, P. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)
    The pharmaceutical industry in Sri Lanka has become very competitive and among its main product categories Multivitamin and Mineral Preparations (MMPs) which consist of collection of vitamins and Minerals, have become ...

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