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Showing 10 out of a total of 113 results for collection: ICAM-2017.
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THE LINKAGES BETWEEN SERVICE TYPES AND NETWORK CAPABILITY CONFIGURATIONS IN SERVITISED ENVIRONMENTS
Matusek, M.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
REGIONAL BRANDS AS A TOOL OF MARKETING COMMUNICATIONS
Sona, C.S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
EXAMINING CRITERIA USED BY PARENTS WHILE SELECTING SCHOOLS FOR CHILDREN COMPARING SERVICE QUALITY MEASUREMENT APPROACHES: A DEVELOPING COUNTRY PERSPECTIVE.
Synthia, I.J.
;
Chowdhury, T.A.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
THE ROLE OF DISTRIBUTION INTENSITY IN BUILDING FOUNDATIONS OF STRONG CONSUMER-BRAND RELATIONSHIPS: INSIGHTS FROM RURAL INDIA.
Banerjee, S.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
MARKETING AND STRATEGY OF INDIAN ADVERTISING INDUSTRY
Ray, K.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017
Prabhakar, G.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
ENTREPRINEURIAL VALUES AMONG THE WOMEN ENTREPRENEURS: AN EMPIRICAL STUDY
Goswami, D.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka.
,
2017
)
CRITICAL FACTORS INFLUENCING STUDENTS’ ACCEPTANCE OF ONLINE LEARNING OVER TRADITIONAL METHOD: AN EMPIRICAL STUDY IN SRI LANKAN HIGHER EDUCATION
Wijewardene, U. P.
;
Khatibi, A.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
END-USER ACCEPTANCE OF ONLINE LEARNING: AN INTEGRATION OF ACCEPTANCE MODELS WITH USER-CENTERED DESIGN (UCD) IMPLICATIONS
Wijewardene, U. P.
;
Abeywickrama, D.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
THE ROLE OF PERCEIVED CREDIBILITY AND PERCEIVED SECURITY ON ATTITUDE AND ITS IMPLICATION ON MOBILE MONEY USAGE INTENTION.
Suhud, U.
(
Department of Marketing Management, University of Kelaniya,Sri Lanka
,
2017
)
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Author
Rajumesh, S. (3)
Shivany, S. (3)
Sivanenthira, S. (3)
Wasantha, H.L.N. (3)
Akhtar, B. (2)
Dissanayake, D.M.R. (2)
Djamen, R. (2)
Furquan, M. (2)
Goswami, D. (2)
Hafeez, A. (2)
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Sri Lanka (6)
marketing (5)
Service Quality (5)
Customer Satisfaction (4)
customer satisfaction (4)
Attitude (3)
Digital Marketing (3)
social media (3)
Bangladesh (2)
Brand (2)
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Date Issued
2017 (113)
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Yes (113)