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Browsing ICAM-2017 by Title

Browsing ICAM-2017 by Title

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  • STUDY OF CONSUMER ATTITUDES TOWARDS GREEN COSMETIC PRODUCTS AND ITS IMPACT ON CONSUMER PURCHASE INTENTION. 
    Fernando, P.M.P.; Hennayake, H.M.G.Y.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Consumers have translated their environmental concerns into actively demanding and purchasing green products. The cosmetics industry could not be excluded from this driving trend towards green products. As a result of ...
  • SUCCESSFUL SUPPLY CHAIN MANAGEMENT STRATEGIES IN GARMENT MANUFACTURING AND EXPORTING SMES 
    Herath, H.M.R.P.; Jackson, E.; Gorton, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This research investigates the supply chain management (SCM) practices that have been successfully implemented by SMEs in the Sri Lankan garment exporting industry. A comprehensive literature review and initial telephone ...
  • SUSTAINABILITY MARKETING: INSIGHTS FROM DAOIST WISDOM IN CHINESE EVERYDAY PRACTICES. 
    Yang, L.; FitzPatrick, M.; Costley, C. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    This paper urges marketing academics committed to a sustainable future to look outside of the modern industrial ideologies that characterize western societies. Marketing has addressed sustainability issues for more than ...
  • SWOT ANALYSIS OF FAST MOVING CONSUMER GOODS COMPANIES – A CASE STUDY ABOUT PATANJALI AYURVED IN INDIA 
    Sen, S.; Rajagopal, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    When a society becomes more conscious and concerned about nature, organizations have to modify their business processes in an attempt to capitalize on the needs of the society. This requires a voluntary exchange, which ...
  • SYSTEM QUALITY AND USAGE OF INTERNET BANKING FUNCTIONS: ROLE OF CUSTOMER SATISFACTION 
    Sachithra, R.K.U.; Sritharan, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    The study aims to find out “How do the system quality and the customer satisfaction of internet banking impact on the usage of internet banking services in Badulla District, Sri Lanka?” Further this study makes an attempt ...
  • THEORIZING DEVIANT CONSUMER SOCIALIZATION: WITH SPECIAL REFERENCE TO COMPULSIVE BUYING BEHAVIOR A REVIEW OF LITERATURE. 
    Somasiri, S.; Chandralal K.P.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Deviant consumer socialization specifically discusses about the behaviors of consumers which are contradicting with accepted norms and standards and it may result with negative consequences to both individuals and as ...
  • TRANSFORMATIONS OF MARKETING IN THE PERIOD FOR THE FOURTH INDUSTRIAL REVOLUTION 
    Kratochvíl, O.; Hashesh, I. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    We are now living at the onset of the Digital Economy, the Fourth Industrial Revolution, and the Internet of Things, which involve the full application of science and research into the development, production and change ...
  • TWEET ABOUT A BRAND: A PLAN TO PURCHASE. 
    Raza, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Consumers in the cities of Pakistan have shown interest in buying online. The online buying is a phenomenon that has caught fast through social media Facebook communities, twitter, instagram, snapchat etc. Marketers are ...
  • UNDERSTANDING THE CULTURAL VALUES AT THE INDIVIDUAL LEVEL IN CENTRAL AFRICA: A TEST OF THE CVSCALE IN CAMEROON 
    Georges, L.; Djamen, R.; Pernin, J.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    In order to reduce the risk of failure, it is vital to learn about the different cultures around the world before doing business in other countries. Nonetheless, the existing cross-cultural business literature dealing ...
  • V: A TWIST IN THE TALE OF A BRAND 
    Kar, S.K.; Samantarai, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Bajaj Auto Ltd. (BAL)-An Indian auto-maker unveiled its most glorified 150cc commuter bike model ‘Bajaj V’ (named ‘V15’ for limited edition) in a quite simple & no-frill launching event in New Delhi on 1st February 2016. ...
  • VALUE CREATION: MARKETING-OPERATIONS VIEW POINT OF THE SUPPLY CHAIN 
    Sharma, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    As the global boundaries shrink and vanish day by day, the logistics and supply chain nightmares of the multinational players go up day by day. This paper looks into the core aspects of marketing function along with the ...
  • WORD OF MOUTH MARKETING FROM MANAGERIAL PERSPECTIVE. 
    Tkaczyk, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Undermining the effectiveness of traditional marketing communication tools leads companies to seek alternative ways to reach customers. Consumers appear increasingly to lack confidence in advertising content, therefore ...

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