Digital Repository

Browsing ICAM-2017 by Title

Browsing ICAM-2017 by Title

Sort by: Order: Results:

  • UNDERSTANDING THE CULTURAL VALUES AT THE INDIVIDUAL LEVEL IN CENTRAL AFRICA: A TEST OF THE CVSCALE IN CAMEROON 
    Georges, L.; Djamen, R.; Pernin, J.L. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    In order to reduce the risk of failure, it is vital to learn about the different cultures around the world before doing business in other countries. Nonetheless, the existing cross-cultural business literature dealing ...
  • V: A TWIST IN THE TALE OF A BRAND 
    Kar, S.K.; Samantarai, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Bajaj Auto Ltd. (BAL)-An Indian auto-maker unveiled its most glorified 150cc commuter bike model ‘Bajaj V’ (named ‘V15’ for limited edition) in a quite simple & no-frill launching event in New Delhi on 1st February 2016. ...
  • VALUE CREATION: MARKETING-OPERATIONS VIEW POINT OF THE SUPPLY CHAIN 
    Sharma, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    As the global boundaries shrink and vanish day by day, the logistics and supply chain nightmares of the multinational players go up day by day. This paper looks into the core aspects of marketing function along with the ...
  • WORD OF MOUTH MARKETING FROM MANAGERIAL PERSPECTIVE. 
    Tkaczyk, J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Undermining the effectiveness of traditional marketing communication tools leads companies to seek alternative ways to reach customers. Consumers appear increasingly to lack confidence in advertising content, therefore ...

Search Digital Repository


Advanced Search

Browse

My Account