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Browsing ICAM-2017 by Title

Now showing items 70-89 of 113

THE LINKAGES BETWEEN SERVICE TYPES AND NETWORK CAPABILITY CONFIGURATIONS IN SERVITISED ENVIRONMENTS

Matusek, M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The aim of the paper is analysis the linkages between the types of services (product-centric and knowledge-centric services) that manufacturers deliver to their customers and their (manufactures) network capabilities ...
MARKETING AND STRATEGY OF INDIAN ADVERTISING INDUSTRY

Ray, K. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The Indian advertising business has evolved from being a small-scaled industry to a full-fledged one. The advertising industry in India is projected to be the second fastest growing advertising market in Asia after China. ...
MARKETING OPPORTUNITIES AND CHALLENGES TO SME SECTOR IN INDIA 2017

Prabhakar, G. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Small and Medium enterprise (SME’s) play a vital role for the growth of Indian economy by contributing 45% of industrial output, 40% of exports, employing 60 million people, create 1.3 million jobs every year and produce ...
MARKETING PROBLEMS OF WOMEN ENTREPRENEURS AND MARKETING EDUCATION.

Goswami, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Success of any enterprise depends on adequate marketing. Apart from quality products marketing also depends on adequate mobility, knowledge of market, adequate manpower to sale the product, advertisements or publicity ...
MARKETING STRATEGY FOR HOSPITALITY INDUSTRY IN THE NIGERIAN CONTEXT:“THE MARKETING MANAGER’S CHALLENGES”

Yahya, S.B. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

Hospitality is an umbrella that describes all services (marketing activities) that entertain, friendly and generous treatment of guests or strangers in a given place at a given time. This industry embraces tourism, hotel, ...
MARKETING STRATEGY OF MSMES IN POST WAR MARKET: A CONCEPTUAL FRAMEWORK.

Vaikunthavasan, S.; Velnampy, T.; Rajumesh, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Purpose-The reason to produce this paper is to better understanding why many SMEs in Northern Provinces produce poor results and propose a model of marketing strategy for struggling MSMEs in the postwar situation, in Sri ...
MARKETING THE MEDIA WITH SEXUALITY AND VIOLENCE: IS IT ETHICAL?

Kadri, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Sexuality and violence in the media have received significant attention by the researchers in communication studies. Unlike the extant literature, this research considers these phenomena as marketing instruments used by ...
THE MEDIATING ROLE OF GENDER IN THE PROCESS OF PURCHASING IN ONLINE “BUY-IT-NOW” AUCTIONS

Cypryjański, J.; Grzesiuk, A.; Rudawska, E. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

This paper examines gender differences of customer behaviour in online “buy-it-now” (BIN) auctions. The aim of the research was to assess whether there is a relation between customer experience and the choice of the type ...
THE MODERATING EFFECT OF FIRM SIZE ON THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND MARKET ORIENTATION: EVIDENCES FROM SRI LANKA.

Tennakoon, W.D.N.S.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The entrepreneurial orientation and marketing orientation can be viewed as two interrelated strategic responses those address the environmental uncertainty. These two are found to be highly related, yet carrying both a ...
MYTHS OF GENDER DIFFERENCES IN MANAGEMENT RESEARCH:ASSESSING ETHICAL SENSITIVITY OF MALE AND FEMALE MANAGERS IN THE INSURANCE INDUSTRY

Obalola, M. A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

It is widely acknowledged that the corporate world is heavily dominated by male executives. This dominance and continuous decline in ethical standards among business executives have led to the call for more women ...
OLX: A STEP TOWARDS NEW BATTLEGROUNDS.

Ahmed, M. E.; Asghar, A.B.; Khan, A.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

The case aims to understand the online classified marketplace in Pakistan. Online classifieds have become the new phenomena for businesses to adopt in the emerging economies. The case revolves around OLX (an online ...
ORDINARY SERVICE RECOVERY STRATEGIES VERSUS CUSTOMERS’ EXPECTATIONS AND INVOLVEMENT: A CASE STUDY ON SMALL RESTAURANTS.

Shahriar, S.H.B.; Hoq, M.R.; Rahaman, B.M.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Literature on service described, service recovery as actions that service provider firms takes in response to any service failure or service related problem and considered as one of the fundamental business strategies ...
PSYCHOLOGICAL FACTORS AND CUSTOMER SATISFACTION AT RETAIL STORES IN JAFFNA MARKET

Vaishanvai, S.; Vinothini, R.; Thadsaniya, I.; Vimalini, V.; Suvithika, S.; Keerthika, S.; Shivany, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Marketing starts with the needs of the customer and ends with his satisfaction. Consumer is the one who consumes the goods and services produced. The psychological factors are the factors that about the psychological of ...
RAISING BRAND AWARENESS THROUGH SOCIAL MEDIA MARKETING STRATEGY (WAM - WORLD AROUND ME APP - CASE STUDY).

Gancho, S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This article presents an in-depth case study on how an unknown small start-up tech company with several augmented reality apps transforms itself into an award-winning best-selling app company by raising awareness through ...
RE-CREATING BUSINESS AS A SOCIAL ENTERPRISE.

Gupta, P.; Kumar, D. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

There is growing realisation today that companies cannot continue to operate the way they have in the past, because they cannot sustain the usual practice of plundering resources merely for a profit. There is also a ...
REGIONAL BRANDS AS A TOOL OF MARKETING COMMUNICATIONS

Sona, C.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The aim of the article is to define theoretical approaches to competitiveness on macro level and micro level and specify the possibilities of increasing of competitiveness of small companies through regional products ...
RELATIONSHIP BETWEEN ORGANIZATIONAL LEARNING CULTURE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: LOOKING THROUGH THE LENSE OF CAREER ANCHORS.

Rahatulaain.; Ahmad, H. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

Organizational Learning Culture of an organization plays a vital role in motivating its employees to generate and share new ideas, concepts and knowledge. The current study was quantitative in nature where the data were ...
RELATIONSHIP BETWEEN THE DOMINANT SOCIAL PARADIGM AND ENVIRONMENTAL CONCERN IN SRI LANKAN ECONOMY.

Meegama, M.A.S.T.; Lakmal, H.M.A. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The purpose of this research is to examine the relationship between the Dominant Social Paradigm and the Environmental Concern in Sri Lankan Economy. It identifies whether there is a significant relationship between these ...
A RELIGIOUS BASED PERSPECTIVE OF CROSS CULTURAL STUDY ON ATTITUDES TOWARDS ADVERTISMENTS.

Shameem, A. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)

In the competitive environment, organizations use several marketing communication strategies to enhance their product awareness as a promotional tool. Telecasting mode of advertising is one of the leading and successful ...
THE ROLE OF BRAND KNOWLEDGE AND BRAND LOYALTY IN CREATING BRAND EQUITY IN THE TELECOMMUNICATION INDUSTRY

Hilal, M.I.M. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The study of brand equity is important for service providers in the telecommunication industry to examine their marketing efforts. Competition is more intense in the telecommunication industry in Sri Lanka. Sri Lanka ...

Now showing items 70-89 of 113

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