Browsing Commerce and Management by Subject "Sales Promotions"

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The Effect of In-Store Promotion Tools On Purchase Intention of Sri Lankan Supermarket Consumers: With Special Reference to Western Province

Ekanayaka, H.P.R.A.P.; Patabendige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

With rapid changes in customer life style and shopping habits, supermarkets are becoming more popular among Sri Lankan customers. In a competitive nature of supermarket industry, the management of supermarkets practice ...
Factors that Impact on Customer Switching Behavior of Sanitary Napkins with Special Reference to Sri Lankan Market.

Somarathna, S.B.D.L.; Patabandige, S.S.J. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The research was implemented with the objective of identifying factors that impact on customer switching behavior of sanitary napkin with special reference to Sri Lankan market. To accomplish the desired objective conceptual ...

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