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Browsing Commerce and Management by Subject "Impact"

Browsing Commerce and Management by Subject "Impact"

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  • CHANNEL MANAGEMENT AND DISTRIBUTION IN PRINT MEDIA WITH REFERENCE TO NEWSPAPER INDUSTRY IN TAMILNADU, INDIA. 
    VIyswarya, P.; Rajaram, S.; Inayath Ahamed, S.B.; Kundhavai, S.; Sriram, V.P. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Channel management is a term used to describe how companies gain control of multi-step, complex distribution channels to maximize revenues and reduce costs. Channel-management activities have historically been a challenge ...
  • The Impact and Sustainability of Remittances on Sri Lanka’s Economic Development 
    Bachama, Y.N. (Faculty of Graduate Studies, University of Kelaniya, 2012)
    Workers’ remittances consist of goods or financial instruments transferred by migrants living and working abroad to residents of the home of the migrants. There is no doubt that workers’ remittances can spur economic ...
  • Impact of research and development for the performance of manufacturing firms in Sri Lanka 
    Maduranga, B.I.C. (Department of Accountancy, University of Kelaniya, 2015)
    The complexity and globalization of today's competitive business environments have made Research & Development one of the most important sources of competitive advantage for the firm. Research & Development activities play ...
  • The impact of television advertisements on youth buying behaviour with special reference to fruit drink market in Sri Lanka 
    Nadeeka, H.S.; Weerasiri, R.A.S. (The International Institute of Knowledge Management (TIIKM) Colombo, Sri Lanka, 2015)
    This study aims to establish whether the effects of Television advertisement influences today's youth for buying decisions for fruit drink market in Sri Lanka. A television advertisement has enhanced their involvement ...
  • Social Media and Marketing: A Working Study 
    de Silva, D.P.J.I.; Gunasekara, D.T.; Perera, R.M.C.; Malwanna, M.H.S.P.; Sirisena, D.K.C.M.; Welimanna, N.C.N.; Ranasinghe, M.P.C.; Maduranga, R.L.R. (Department of Commerce and Financial Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    During different time era’s different methods of communications has developed and changed the everyday life. Social media has become the way of communication in the 21st-century, enabling us to express our thoughts, ideas ...

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