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Browsing Commerce and Management by Subject "Facebook"

Browsing Commerce and Management by Subject "Facebook"

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  • A Critique on the Role of Social Media; Facebook 
    Padmasiri, M.K.D.; Kawshalya, M.D.P. (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2015)
    This literature review reviews various roles of Facebook (FB) are playing in today's globalized world. According to literature, Facebook plays roles in various fields such as, marketing, online games, education, ...
  • Influence of Facebook Application on Consumer Purchase Decision. 
    Wijerathna, I. D. C. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    The study has researched the influence of Facebook applications on consumer purchase decision. It assesses whether consumers take notice of Facebook users responses and activities when they make a purchase decision for a ...
  • Role of Facebook: A Review 
    Padmasiri, M.K.D.; Kawshalya, P. (Faculty of Commerce and Management Studies, University of Kelaniya, 2015)
    This study is a literature review regarding the role of Facebook in teaching, marketing and relationship management. The literature identifies various roles are playing in todays globalized world. As literature declares ...

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