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Browsing Commerce and Management by Subject "E-services"

Browsing Commerce and Management by Subject "E-services"

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  • Sharma, A.; Mishra, S.S. (Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
    Customer retention has been a preferred strategic choice among marketers owing to the higher cost of customer acquisition. As a consequence, marketers have widely deployed Customer Relationship Management (CRM) tools to ...

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