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Browsing Commerce and Management by Subject "E-Commerce, Factor Analysis, Indian Consumers, Online Consumer Behavior, Online Shopping, Principal Component Analysis, Purchase Decision, World Wide Web"

Browsing Commerce and Management by Subject "E-Commerce, Factor Analysis, Indian Consumers, Online Consumer Behavior, Online Shopping, Principal Component Analysis, Purchase Decision, World Wide Web"

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  • Choudhury, Tapati Sarmah (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The third Industrial revolution of the late 20th century witnessed rapid advancements in information and communication technology and with this dawned the era of E-commerce. The beginning of the new century manifested ...

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