Browsing Commerce and Management by Author "Zafar, F."

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E-MARKETING MODEL FOR SUCCESSFUL ENTREPRENEURS

Ahmad, H.S.; Taha, S.M.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

This paper illustrates a new electronic model for successful entrepreneurs. The authors have analyzed classical models namely 5ls Model, 10 C’s of Marketing, 3-Race Planning, 4 C’s marketing model & McKinsey’s consumer ...
HOW SOCIAL MEDIA MARKETING HELPS TO RETAIN BRAND EQUITY DURING PRODUCT CRISIS

Amin, H.; Javaid, K.; Zafar, F. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)

The main objective of this study is to explore how social media marketing help brands when brands facings crises. Brand equity is a priceless asset of companies. We formulate that Social media is one of the powerful tools ...

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