Browsing Commerce and Management by Author "Wanninayake, W.M.C.B."

Now showing items 1-20 of 37

An Analysis of Switching Behavior of Pre-paid Mobile Users in Sri Lanka

Dissanayake, D.M.R.; Wanninayake, W.M.C.B. (2010)

Sri Lanka is one the fast growing markets for the mobile communication service, and it is nearly 1.2 millions of subscribers are found in Sri Lankan market by 2008 ( TRC statistics: Sri Lanka 2008). Currently there are ...
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (2011)

Brand equity is strategically crucial element in the marketing programme in any organization. Even though it is strategic element of branding, it is difficult to measure. Previous researchers have made considerable attempt ...
The Attitudes of Customers towards Green Investments

Wanninayake, W.M.C.B.; Herath, H.M.R.P. (2009)

Wth the arrival of societal Marketing concept to the business environruent, Green Investment has g?ine!-much importance than it had. The societal marketing concept says rhil an organization should deliver the desired ...
Celebrity advertising and consumer behavior

Weerasiri, R.A.S.; Wanninayake, W.M.C.B. (Sabaragamuwa University of Sri Lanka, 2006)
A comparative study of service quality and customer service in public sector and private sector commercial banks

Wanninayake, W.M.C.B.; Dissanayake, D.M.R. (2007)

The commercial banking sector in Sri Lanka has been rapidly growing in the last two decades. The entire banking sector consists of both private and public sector banks, and private sector banks have been diversifying ...
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)

Ekanayake, I.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

In the present business environment, marketers are using different kinds of advertising appeals to achieve the organizational communication goals. Companies spend millions of money on developing and broadcasting TV ...
Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri Lanka

Jayawardene, M.U.; Wanninayake, W.M.C.B. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

In today’s fast-changing business environment it is crucial for an organization to possess a highly qualified and motivated workforce in order to keep up with the fast pace of the market. The demand of competent personnel ...
Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study

Wanninayake, W.M.C.B.; Chovancova, M. (Faculty of Economics and Administration. Czech Republic, 2012)

Impulsive buying is a common phenomenon in consumer behavior and previous studies found that it has a direct bond with cognitive dissonance. However, the nature of the relationship could not be generalized to each circumstance. ...
Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (2012)

CRM is aimed at building strong long term relationships that keep customers coming back repeatedly. It aims to help organizations building individual customer relationships in such a way that both the firm and the customer ...
Gender of the Consumer and Service Quality

Herath, H.M.R.P.; Wanninayake, W.M.C.B. (2009)

Banking and financial services are a demand,driven industry; which constitute an important part of the services iLn.MduwsotLrryJ.. tMfr@antLy! tr9e6g@ulLaqt.ovrrJy,, ns.ttrwuLctwtu,uraL l a@nr.dql iLg?ct htLnrLoUloLUgSiccLaqlL ...
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (International Business Information Management Association, 2011)

Branding is a powerful tool and an intangible asset in marketing. It differentiates a product or a service from the competitors’ offerings in market place. The relationship between a consumer and a brand is a bond. Consumers ...
The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet Packages

Perera, W.A.C.T.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2017)

There are many academics argue that advertising appeals have direct impact on customer purchasing intension. However previous researchers found that the argument is valid only for some contexts. Therefore main purpose of ...
The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri Lanka

Pushpakumara, J.; Wanninayake, W.M.C.B. (Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016)

In Sri Lanka construction is the 4th largest sector with contributing 6-7% to GDP over past decade and provides employment to 4-5% of labour force. Construction industry mainly depends on construction machineries and there ...
Impact of Brand Crisis on Brand Avoidance with the Mediating Effect of Brand Love in Telecommunication Industry with Special Reference to Western Province, Sri Lanka

Dabare, P.U.I.; Wanninayake, W.M.C.B. (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)

The telecommunication industry is one of the growing platforms in service category in Sri Lanka which has marked a stable growth in previous years. Even though many branding concepts were investigated by the previous ...
The Impact of Brand Equity on Purchase Intention: With Special Reference to Male Skincare Market in Sri Lanka.

Damayanthi, W.A.I.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2017)

Male consumers are applying skin care products as a habit in their day to day life and they are considering many factors in purchasing decisions. According to the previous literature brand equity becomes a prominent factor ...
The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.

Lakshi, Erandi. W.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

Nowadays, there can be seen a keen competition among the skin care Bands. Marketers use different strategies to attract customers to their skin care brands. Recently, marketers are highly considering on building brand ...
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.

Wijerathne, W.P.T.U.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

This study was conducted to identify the level of impact a brand’s personality has over a customer’s purchasing intention when it comes to branded apparel shopping in Sri Lanka and to establish the relationship between the ...
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka

Wanninayake, W.M.C.B.; Chovancova, M. (2012)

In the field of service marketing, satisfying customer is relatively difficult than marketing practices of physical products. There are many factors considered by the service marketers in order to make the customer ...
The Impact of Brand Personality on Purchasing Intension: A Study on Passenger Car Market in Sri Lanka

Weerasinghe, K.G.S.K.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2017)

Passenger car market is one of the growing and competitive market in Sri Lanka. Hence, market competition is high among main players. The brand personality is one of the main factors the marketer can use to differentiate ...
The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.

Ranasinghe, R.A.C.P.; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, 2016)

The biggest improvement in the field of Marketing is the celebrity involvement as a promotional technique. Advertises believe that using celebrity endorser will foster, in the mind of the customer, a connection between the ...

Now showing items 1-20 of 37

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Browsing Commerce and Management by Author "Wanninayake, W.M.C.B."

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