Browsing Commerce and Management by Author "Chandramohan, S."

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Consumer Brand Engagement on Social Media: A Review of Typology and Message Strategy for Marketers

Chandramohan, S. (International Conference on Business and Information (ICBI – 2019), [Doctoral Colloquium], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)

Marketer’s brand communication has been continuously being challenged in the modern social media platform. Various studies indicate organizations are facing significant complexities in understanding consumers’ social media ...
Impact of Teaching and Learning Environment on Student Engagement: Moderating Effect of Education Technology Adaption in Higher Education in Sri Lanka

Chandramohan, S.; Yatigammana, M.R.K.N. (Faculty of Commerce and Management Studies, University of Kelaniya, 2021)

The student engagement concept has been a key determinant in the success of a higher education. Student engagement is proven to have multiple benefits to an academic institution where it has positive influence on the student ...
A Study on Antecedent of Student Engagement and the Implication of Education Technology in the Higher Education Sector in Sri Lanka

Chandramohan, S. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)

The student engagement is long researched, yet a complex concept. Researchers have found a significant relationship between learning outcome and the student engagement. The seminal work in student higher education research, ...

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