Mallika, M.C.K.H.; Bagya, M.G.S.
(International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
Contemporary retail sector in Sri Lanka is very competitive. Changing consumer lifestyle,
limited growth beyond the Western Province and main urban centers, and increasing
competition due to new supermarket chains are ...