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Browsing Commerce and Management by Title

Browsing Commerce and Management by Title

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  • DOES SOCIAL MEDIA IS AN EFFECTIVE MARKETING TOOL? A STUDY ON FASHION APPAREL BRANDS. 
    Fernando, P.I.N. (Department of Marketing Management, University of Kelaniya,Sri Lanka., 2017)
    Social media is one of the modern tools to connect people around the world, make relationships regardless of the region as well to marketing products and services. Social Media platforms as Facebook play a vital role ...
  • Does Sustainable Responsible Investment Cause Better Portfolio Performance: Concept Paper 
    Rathnayake, S.; Nanayakkara, K. G. M. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2023)
    The aim of this paper is to examine the performance of portfolios that are constructed based on environmental, social and governance (ESG) scores. The financial industry's growing need for sustainable products indicates ...
  • Does the Factors of Spiritual Intelligence Distinguish the Levels of Employee Stress? 
    Jisna, N.; Mohanty, M. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    In the present scenario, everyone is striving to achieve and make use of the opportunities and resources to its best. Stress has become a part of everyone’s life. In a corporate world, managers face day to day affairs ...
  • Does the Impact of Firm Performance Vary Owing to Changing Compensation Figures: Evidence from India 
    Rath, C.; Deo, M. (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)
    The compensation paid to the top-level executives in the Indian corporate sector has led to a spotlight debate in recent years owing to its visible disparity when compared to the average pay of employees. Meanwhile, the ...
  • Does the Innate Culture make all Failures to Entrepreneurs? An Existing Context Specific Problem 
    Dissanayake, D.M.N.S.W.; Semasinghe, D.M. (International Journal of Scientific and Research Publications, 2014)
    Complementing Ireland et al., (2003) inference of „regardless of the size of the entrepreneurial venture, strategic entrepreneurial aspects (advantage seeking and opportunity seeking behaviors) are important‟, we set out ...
  • Does the Mode of Opportunity Identification Influence the Innovativeness of Small Businesses? A Study in Sri Lanka 
    Upananda, W.A.; Kumara, U.E.S. (University of Kelaniya, 2015)
    There is a growing concern about the heterogeneity of the nature of small businesses in a given context. The difference between opportunity discovery and creation (mode of opportunity identification) may explain this ...
  • Does Tourism Improve the Quality of Life in Kazakhstan? 
    Ibragimov, Khusen; Perles-Ribes, Jose Francisco; Ramon-Rodriâ-Guez, Ana Belen (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Tourism is regarded as an impulse of not only economic development but also human wellbeing. This study explores the relationship between tourism development, economic growth, and quality of life in Kazakhstan. The main ...
  • Does Trust Help Top Management Support Adopting e-Government among Algerian Companies? 
    Benmoussa, Mohammed Soufiane; Augustie, Cindy (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The research is conducted using the TOE framework, with the primary objective of determining company adoption of e-government. Support from top management is the independent variable. At the same time, the current study's ...
  • Does Weather Contributes to Stock Price Variation? A Cointegration Analysis 
    Gunasekara, A.L.; Jayasinghe, J.A.D.K. (, International Conference on Business and Information (ICBI – 2019), [Accounting, Finance and Economics], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The objectives of this study are to investigate whether there is a long term relationship between stock returns and weather factors and to examine whether the weather factors have an outperforming effect over macroeconomic ...
  • Does Work Stress of Dual Career Couples in the Public Banking Sector Create Work-Family Conflicts? 
    Perera, B.P.P.,; De Silva, G.H.B.A. (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, 2019)
    During the past several years, there has been an increase in the number of studies that have examined the impact of the work stress on work-family conflicts of employees. Work-family conflicts, dual-career couples related ...
  • Dominant Ideologies and Their Interplay in Modern Corporations: A Human Capital Perspective 
    Senevirathne, S. M. A. G (Faculty of Commerce and Management Studies University of Kelaniya, Sri Lanka, 2020)
    Ideology is a contradictory and competing fundamental premise in many disciplines. However, it is a critical and vital element in managing modern corporations. Nonetheless, it has been overlooked in the management domain ...
  • Double counting assets when investment properties are measured at fair value 
    Kawshalya, M.D.P.; Anthony, C.S.W. (Department of Accountancy, University of Kelaniya, 2014)
  • Downfall of Sri Lankan Cricket: Local Fans’ Perspective 
    Arjun De Silva; Weerasinghe, T.D.; Maldeniya, D. (9th International Conference on Business and Information (ICBI-2018), Department of Management Studies and Toc H Institute of Science and Technology, India, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2018)
    Even though the most popular and the most watched game during last few decades in Sri Lanka is cricket, it has been witnessed that the cricket fans are becoming less excited about the game of cricket during last years ...
  • Drivers of Customer-based Brand Equity in Personal Care Products in Coimbatore City 
    Mahalingam, S. (International Conference on Business and Information (ICBI – 2019), [Marketing Management], Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2019)
    The purpose of the study is to determine the relationship between the Socio-economic factors with the brand of personal care products. The study is mainly based on primary data which was collected from 492 customers. This ...
  • Drivers of Destination Loyalty in Eco-Tourism: Evidence from International Millennial Tourists in Sri Lanka 
    Ranaweera, R.A.A.R.; Fernando, P.I.N.; Dilhani, H.A.A. (International Conference on Business and Information (ICBI – 2019), [Tourism & Hospitality Management], Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2019)
    The primary objective of this study is to identify the drivers of destination loyalty in ecotourism. Non-probability sampling technique was used for this study to collect data from 150 international millennial tourists ...
  • Drivers of Equity-Based Crowdfunding for the Hospitality Industry in Bangladesh: Mediating Role of Trust 
    Kabir, Mohammad Rokibul; Chowdhury, Tabassum; Ashrafi, Dewan Mehrab (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Bangladesh is a country with huge tourism potentials. It has the longest sea beach in the world and a vast hilly area to attract tourists around d the world. Unfortunately, the tourism industry did not meet the expected ...
  • Driving Engagement by Promoting Wellbeing: A Study On The Impact of Employee Wellbeing on Employee Engagement With Special Reference to Operational Category Employees of a Leading Finance Company in Sri Lanka 
    Wijesuriya, R. M.; Ekanayake, H.L. (Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2024)
    In today’s corporate world, companies striving to improve productivity and foster positive work environments must recognize the complex relationship between employee well-being and engagement. The main purpose of this ...
  • Driving Forces of Purchase Intention through Instagram 
    Jesrina, Manimekalai Jambulingam; Xavier, Ann; Dorasamy, Magiswary (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The purpose of the study is to understand the driving forces that motivate consumers to purchase products from the virtual store on Instagram among millennials. Instagram is one of the popular social media networks for ...
  • The Dynamic Relationship of Domestic Credit and Stock Market Liquidity of the Commercial Banks on the Economic Growth of the Sri Lanka 
    Kumara, A.G.D.M.; Gunasekara, A.L. (Faculty of Commerce and Management Studies, University of Kelaniya Sri Lanka, 2022)
    Purpose: Domestic credit and Stock market liquidity are the most important components of the economy in any country. Both of these two components have been identified as highly impacted factors that affect economic growth ...
  • Dynamic Resource Planning and Scheduling Modelling Approach: A Case from a Tyre Manufacturing Company. 
    Basnayake, C.; Rupasinghe, T. (8th International Conference on Business & Information ICBI – 2017, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2017)
    Due to the uncertainty in modern economic trends force, organizations to operate with minimum inventory levels to minimize the cost and absorb minimum employees into permanent employment and fill the balance with contract ...

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