Pathiratne, S.; Amarathunga, P.A.B.H.
(Department of Zoology and Environmental Management, University of Kelaniya, Kelaniya, Sri Lanka., 2016)
iterature has denoted that Electronic Customer Relationship Management (e-CRM) can play a key role in Small and Medium Enterprises (SMEs) as an implement to efficaciously engender and maintain relationships with company’s ...