Sri Lanka Journal of Marketing
http://repository.kln.ac.lk/handle/123456789/16259
2024-03-28T10:33:51ZFactors Affecting the Purchasing Intention of Green Products
http://repository.kln.ac.lk/handle/123456789/21033
Factors Affecting the Purchasing Intention of Green Products
Gayathree, D.A.G.P.K.
Consumer behaviour researchers and scholars throughout the past three
decades have given much prominence to the green consumerism related
studies due to its significance in the contemporary business world.
According to the World Bank statistics the global warming, CO2
emissions and deforestation has become debatable issues. Thus the
recent consumer research has focused increasing attention on the
sustainable and the ethical consumption. Literature on green buying
behaviour has given less attention on researching the characteristics of
the green consumers and more prominence has been given on analysing
the impact of green marketing elements on the consumer purchasing
behaviour. Majority of the green literature has adopted Theory of
Planned Behaviour to explain the green buying decisions of the
consumers. Literature shows that the predictive ability of the purchasing
intention of green products would be enhanced if background factors
such as personality traits used. Further, scholars have pointed out that
personality traits have a significant influence on the environmental
behaviour. Thus, personality traits would have a positive influence on the
purchasing intention of the green product.
2016-01-01T00:00:00ZDCD Turns Milk Powder Industry Inside Out
http://repository.kln.ac.lk/handle/123456789/16263
DCD Turns Milk Powder Industry Inside Out
Anuranga, B.K.H.D.
2015-01-01T00:00:00ZMarketing of Agricultural Products
http://repository.kln.ac.lk/handle/123456789/16262
Marketing of Agricultural Products
Ubayachandra, E.G.
2015-01-01T00:00:00ZImpact of Entrepreneurial Networks on the Business Success of Small Enterprises
http://repository.kln.ac.lk/handle/123456789/16261
Impact of Entrepreneurial Networks on the Business Success of Small Enterprises
Perera, G.N.R.
Acquiring resources is a key problem for small business firms in Sri Lanka. Initially
to be a viable they should have sufficient capital or be able to acquire the resources from outside
environment. The main objective of this research is to find out the relationship between
entrepreneurial networks and the success of small businesses. To carry out this research,
network construct has been operationalized as network size, network trustworthiness, network
support and network diversity, under these four constructs there are thirteen indicators to check
entrepreneurial networks. This research has been conducted as a qualitative study. Nine
entrepreneurs have been selected for the study and five entrepreneurs out of them are successful
and other four entrepreneurs are bankrupted. Both of these entrepreneurs were interviewed by
using In-Depth interview method. All the interviews were conducted in Sinhala and then
translated into English. Data was analyzed by using content analysis and coding methods.
Empirical results indicate that entrepreneurial networks have very clear impact on success of
the small business. As well the importance of family and the acquaintances were prominent in
findings. Majority of unsuccessful businesses were confirmed that their businesses were badly
affected by the lack of organizational networks. Further this proved the importance of weak
ties in order to get business information and develop the businesses. These research findings
will be very important for the Sri Lankan small business enterprises as it reveals real
experiences of successful small business entrepreneurs and the unsuccessful small business
entrepreneurs.
2015-01-01T00:00:00Z