Marketing Managementhttp://repository.kln.ac.lk/handle/123456789/2182024-03-28T21:38:10Z2024-03-28T21:38:10ZA Conceptual Review on Impact of Green Practices on Green Brand Equity: With the Moderating Effect of Consumer Traceability KnowledgeFernando, A. L.Dissanayake, A. G. M. D. C.http://repository.kln.ac.lk/handle/123456789/271642024-01-09T07:01:24Z2023-01-01T00:00:00ZA Conceptual Review on Impact of Green Practices on Green Brand Equity: With the Moderating Effect of Consumer Traceability Knowledge
Fernando, A. L.; Dissanayake, A. G. M. D. C.
A rapid increase in the implementation of green practices can be observed by companies to support sustainability objectives with the rise of environmental concerns. In today's cutthroat market, green brand equity (GBE), which represents a brand's perceived environmental friendliness, has emerged as a crucial component. Consumer traceability knowledge, which measures how well customers can track the environmental impact of a brand's products, is still not well understood in the context of GBE. Even though previous researchers have focused on the relationship between green practices and green brand equity, this research specifically seeks to determine the moderation effect of consumer traceability knowledge between the variables of green practices and green brand equity. The deductive research approach is adopted by the researcher, which is a formal and top-down way of conducting research based on existing literature. The researcher gathers primary data through a questionnaire to test the research study, hypothesis, and constructs. The researcher intends to use SPSS 25 to analyses the data, applying the hypotheses to the simple regression analysis and the Hayes process model. This study expects to yield several expected findings. One of the main anticipated results is that a company's green brand equity and the implementation of green practices are positively correlated. It is anticipated that the study demonstrates how consumer traceability awareness modifies the link between green practices and green brand equity. This study underlines the critical function of Consumer Traceability Knowledge as a moderator and the value of Green Practices in boosting GBE. It underlines the significance of transparency in building positive consumer views and offers insightful information for firms looking to develop sustainable brand equity. This study advances green marketing and sustainability strategies by thoroughly analyzing these dynamics, empowering businesses to successfully negotiate the shifting consumer environment of eco-consciousness.
2023-01-01T00:00:00ZFrugal Innovation and Core Characteristics: A Systematic Literature ReviewVelananda, Y.L.Dissanayake, D.M.R.Wickramasinghe, C. N.http://repository.kln.ac.lk/handle/123456789/264982023-08-10T04:31:17Z2023-01-01T00:00:00ZFrugal Innovation and Core Characteristics: A Systematic Literature Review
Velananda, Y.L.; Dissanayake, D.M.R.; Wickramasinghe, C. N.
Making products that cater to the requirements of emerging and new markets may help businesses all around the world. The concept of frugal innovation has resulted in many successful products for various markets that save money, focus on the most critical aspects, and perform well. According to the literature study, organizations must have a frugal mindset to come up with frugal innovations. For this qualitative study, the SPIDER methodology was employed. Businesses must learn to think frugally to come up with innovative ideas on a limited budget. A comprehensive review of the literature was undertaken to identify the most important aspects influencing people's decisions on frugal innovation initiatives at work. The review of relevant literature yielded important parameters. The goal of this study was to establish an understanding of what frugal innovations mean to different researchers, and what characteristics are essential for launching and sustaining frugal innovations. The conclusions of this study have implications for academic research on frugal innovations and the frugal attitude, as well as for businesses seeking new ways to save money and expand their market opportunities while capturing an unserved market with frugal innovations. This paper examines the core characteristics of frugal innovation: Affordability, optimized for performance level, concentration on core functionality, simplicity, high quality, eco-friendly, and sustainability. The main research strategy used was the systematic literature review with some attention given to cases and practices based on the Sri Lankan context. The paper discusses different scenarios and cases guiding future research directions. It concludes research avenues by highlighting future research directions for extended studies.
2023-01-01T00:00:00ZE-Learning Capability Maturity During Covid 19 Pandemic -A Qualitative ApproachHerath, H.M.R.PBANO, YasmeenVasantha, S.http://repository.kln.ac.lk/handle/123456789/253112022-10-12T07:33:40Z2021-01-01T00:00:00ZE-Learning Capability Maturity During Covid 19 Pandemic -A Qualitative Approach
Herath, H.M.R.P; BANO, Yasmeen; Vasantha, S.
Background of the study: Learning system that had been previously carried out through face to face approach inside the class room switched to the online learning activities during the pandemic and the most common online methods of e – interaction are Webinars, via sharing online materials in Learning Management Systems and social media platforms such as Whatsapp. Tirziu&Vrabie (2015) stated that online learning has become a standard component of various courses, which improve students’ attitudes and learning capability and make them to become more competent therefore, it is important to explore online learning capabilities that students have developed among themselves as a result of extensive exposure to online learning during COVID-19 epidemic.
Objectives: This paper is based on above explained background therefore aimed to explore- learning capabilities that students have developed among themselves during the COVID19 pandemic.
Methodology - Semi-structured interviews were conducted from 30 selected respondents based on a developed interview guide. A thematic analysis was then carried out with the interview transcriptions and coding was done based on a tree coding strategy. Altogether eight themes were found as a mix of priori and in-vivo coding.
Findings: this study found various e- learning capabilities developed in students during the COVID-19 pandemic and revealed that online learning capability enhanced the students’ motivation and confidence level. Students have become more aware and familiar about digital learning tools. The study also revealed that how the e-learning capability has been developed during the pandemic and found that there are various factors that helped students to enhance their e-learning capability.
Conclusion: This study is focused on identifying e-learning capability among the final year MBA students. Based on the result, it is concluded that students have developed various capabilities such as interpersonal capability, communication, confidence, attitude and cooperative learning. Further, the study also revealed the various approaches that help to identify the e-learning capability during the COVID-19 pandemic.
the study concluded that e- learning capabilities have been significantly developed in during the COVID-19 pandemic and they have become more familiar with the digital learning tools. It helps to create the user friendly environment that motivates and increases their confidence.
2021-01-01T00:00:00ZMulti-actor value co-creation in community-based tourismFernando, MadhuriLeckie, CivilaiJopp, RyanDaronkola, Hassan KalantariJohnson, Lester Whttp://repository.kln.ac.lk/handle/123456789/250712022-08-12T09:37:48Z2022-01-01T00:00:00ZMulti-actor value co-creation in community-based tourism
Fernando, Madhuri; Leckie, Civilai; Jopp, Ryan; Daronkola, Hassan Kalantari; Johnson, Lester W
Community-based tourism (CBT) is an alternative tourism approach appraised for its contribution to uplifting the social-economic well-being of the host community. The uniqueness of this approach is that, unlike other tourism approaches, the host community is comprised of a range of tourism stakeholders who play various roles as tourism service suppliers, employees, and members from the local community integrating resources with tourists in co-creating value. However, the extant literature on value co-creation concentrates on the tourist-host dyad to explore the phenomenon. Therefore, there is little insight into value co-creation and its consequences in a multi-actor context where service encounters occur between tourists and multiple host community actors. Taking Phillip Island, Australia, as a case study of CBT destination, this paper reveals how micro-level actors coordinate value co-creation as resource integrators. Finally, addressing the phenomenological nature of value in service-dominant logic (SDL), positive and negative value perceptions for the actors were also explored. The paper thus sheds light on value co-creation activities and their consequences from multiple actor roles within the CBT ecosystem.
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