Akhtar, B.; Furquan, M.; Hafeez, A.
(Department of Marketing Management, University of Kelaniya,Sri Lanka, 2017)
Pakistan is a large consumer product market which accounts for more than 40% of consumer
business (Baloch, 2011) and worths $ 152 million showing an annual growth rate of 8% (Haq, 2016).
The retail scenario in Pakistan ...