Browsing by Subject "Customer Purchase Intentions"

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Impact of Electronic Word-of-Mouth Marketing on Customer Purchase Intentions: A Case Study of the Food and Beverage Industry with Specific Reference to Elephant House- Ceylon Cold Stores PLC, Colombo District

Fernando, A.M.S.; Janathanan, C. (19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka, 2018)

Purpose Theresearch problem that this study focuses on is the contraction of the food and beverage (F&B) industry by -2.5% (CCSAnnualReport, 2016/17). Hence, the main purpose of this research is to identify whether eWOM ...
Impact of Social Media Marketing on Customer Purchase Intentions: A Survey on the Tourism Industry with Specific Reference to the Top 5 Hotel Groups within the Colombo District

De Livera, D.C,; Janathanan, C. (19th Conference on Postgraduate Research, International Postgraduate Research Conference 2018, Faculty of Graduate Studies,University of Kelaniya, Sri Lanka., 2018)

Purpose The research problem identified within this study is that a majority of the leading hotel groups in Sri Lanka are not engaging actively in social media marketing. Thereby, these hotel groups gain a disadvantage ...

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