Yi, Goh Jing; Kularajasingam, Janitha; Subramaniam, Anusuiya; Singh, Jugindar Singh Kartar
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
Social media allows internet users to communicate in the virtual environment. Potential customers around the world can communicate directly to the brand representative or their friends. Furthermore, in regards to the ...