Premasinghe, P.K.S.D.; Ashintha, B.W.T.; Perera, M.A.D.C.H.; Fernando, D.L.P.T; Kuruppu, C.L.; Lokeshwara, A.A.
(Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
In today's business context, marketing is one of the most vital business functions. Digital marketing platforms have recently played a crucial role in hotel marketing and customer interaction strategies. Hotel managers ...