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Browsing by Author "Farooq, Ayesha"

Browsing by Author "Farooq, Ayesha"

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  • AHP-TISM Based Strategic Model for Indian Leather Industry 
    Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    The leather industry in India plays an essential role in boosting the economy through employment generation and export earnings. Regarded as one of the primitive industries in India, the leather sector significantly ...
  • Analyzing Sustainable Performance of Indian Leather Industry 
    Hasan, Mohammad; Farooq, Ayesha; Ishrat, Irna; Javed, Mohd Yousuf; Khan, Fateh Mohd (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    With a capacity to produce 12.9% of world's leather goods, employing more than 4 million workforces and producing approximately 3 billion square feet of hides and skins, the Indian leather industry is highly attractive for ...
  • Total Interpretive Structural Modelling of Marketing Challenges and Strategies Amidst Covid-19 Crisis 
    Ishrat, Irna; Hasan, Mohammad; Khan, Fateh Mohd; Farooq, Ayesha (Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka., 2021)
    Economic Crisis, whatever may be the reason, results in unpredicted behaviour from the consumers and, as such, becomes a trying situation for the marketers to devise proactive strategies for countering the panic. Presently, ...

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