Jeyarajah, T.2015-11-272015-11-272015Jeyarajah, T. 2015. Impact of promotional tools on customer purchase intention in soft drinks industries. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka.2420-7519http://repository.kln.ac.lk/handle/123456789/10466enImpact of promotional tools on customer purchase intention in soft drinks industriesArticle