Impact of Brands’ color towards consumers’ purchasing behavior: a case with low and high involvement products

Gunawardana, T.S.L.W.Perera, H.S.C.2015-03-312015-03-312008Gunawardana, T.S.L.W. and Perera, H.S.C., 2008. Impact of Brands’ color towards consumers’ purchasing behavior: a case with low and high involvement products, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 43.http://repository.kln.ac.lk/handle/123456789/6617enImpact of Brands’ color towards consumers’ purchasing behavior: a case with low and high involvement productsArticle