Udagedara, R.M.U.S.2016-05-192016-05-192007Udagedara, R.M.U.S. 2007. Software of Mind and Advertising Effectiveness: A Cross Cultural Study of Advertising Effectiveness, In: Proceedings of the 11th International Conference on Sri Lanka Studies, 1-3 November 2007, University of Portsmouth, United Kingdom, pp 02.http://repository.kln.ac.lk/handle/123456789/13137enSoftware of Mind and Advertising Effectiveness: A Cross Cultural Study of Advertising EffectivenessArticle