A survey based method of measuring brand equity: exploratory study

Malkanthi, K.G.P.Kodithuwakku, S.S.2015-03-312015-03-312008Malkanthi, K.G. Pradeepa and Kodithuwakku, Sarath S., 2008. A survey based method of measuring brand equity: exploratory study, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 46.http://repository.kln.ac.lk/handle/123456789/6620enA survey based method of measuring brand equity: exploratory studyArticle