Impact of Sex Roles on Brand Gender Contamination of Purchase of Decision-Making: Case in Sri Lanka

De Alwis, A.C.Ramanathan, H.N.2021-12-292021-12-292019http://repository.kln.ac.lk/handle/123456789/24306Current study attempts to examine the relationship between internal environmental factors and the level of adoption HRIS. An integrated conceptual framework was integrated ideas and elements from the diffusion of innovation ...Impact of Sex Roles on Brand Gender Contamination of Purchase of Decision-Making: Case in Sri Lanka