Viral marketing and consumer buying decision making process: special reference on mobile phone’s brand

Prasath, P.2015-11-272015-11-272015Prasath, P. 2015. Viral marketing and consumer buying decision making process: special reference on mobile phone’s brand. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka.2420-7519http://repository.kln.ac.lk/handle/123456789/10468enViral marketing and consumer buying decision making process: special reference on mobile phone’s brandArticle