Impact of marketing mix strategies on consumer purchasing decisions: with special reference to the supermarkets in Gampaha district in Sri Lanka

Botheju, W.K.K.2016-09-232016-09-232013Botheju, W.K.K. (2013). Impact of marketing mix strategies on consumer purchasing decisions: with special reference to the supermarkets in Gampaha district in Sri Lanka. M.Com. Thesis, University of Kelaniya.http://repository.kln.ac.lk/handle/123456789/14398enImpact of marketing mix strategies on consumer purchasing decisions: with special reference to the supermarkets in Gampaha district in Sri LankaThesis