Examine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri Lanka

Mirosh, R.Sinniah, S.2015-11-272015-11-272015Mirosh, R. and Sinniah, S. 2015. Examine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri Lanka. Third International Student Conference on Business (ISCB 2015), Faculty of Commerce & Management Studies, University of Kelaniya, Sri Lanka.2420-7519http://repository.kln.ac.lk/handle/123456789/10473enExamine the relationship between advertising and customer brand preference towards fast moving consumer goods (FMCG) brands: with reference to Nuwara Eliya district in Sri LankaArticle