Impact of corporate reputation on customer brand switching behavior: with special refernce to Sri Lanka telecommunication industry

Jayawickramarathna, S.G.W.K2014-10-292014-10-2920112011http://repository.kln.ac.lk/handle/123456789/1081enCustomer relations-ManagementTelecommunication systemsCommerce & Management StudiesImpact of corporate reputation on customer brand switching behavior: with special refernce to Sri Lanka telecommunication industryThesis