Corporate reputation and customer brand switching behavior in Sri Lankan telecommunication industry

Jayawickramarathna, S.G.W.K.2015-07-072015-07-072014Jayawickramarathna, S.G.W.K. (2014). Corporate reputation and customer brand switching behavior in Sri Lankan telecommunication industry, Kelaniya Journal of Management, University of Kelaniya, 03(02): 68-84.2279-1469http://repository.kln.ac.lk/handle/123456789/8698enCorporate reputation and customer brand switching behavior in Sri Lankan telecommunication industryArticle