Impact of TV Advertisement on Consumer Behavior: with special reference to Attention, Awareness, Interest and Desire, and Recall levels, on purchase intention on personal care products

Pradeep, D.P.G.2015-05-282015-05-282014Pradeep, D.P.G. (2014). Impact of TV Advertisement on Consumer Behavior: with special reference to Attention, Awareness, Interest and Desire, and Recall levels, on purchase intention on personal care products. M.Sc. Thesis, University of Kelaniya.http://repository.kln.ac.lk/handle/123456789/7882enImpact of TV Advertisement on Consumer Behavior: with special reference to Attention, Awareness, Interest and Desire, and Recall levels, on purchase intention on personal care productsThesis