Dissanayake, D.M.R.Amarasinghe, N.M.Weerasiri, R.A.S.2016-11-092016-11-092016Dissanayake, D.M.R., Amarasinghe, N.M. and Weerasiri, R.A.S. 2016. The Impact of Perceived Effectiveness of Brand Endorsement on Perceived Brand Personality. 1st Interdisciplinary Conference of Management Researches - ICMR 2016, Faculty of Management Studies, Sabaragamuwa University of Si Lanka. 10th - 11th August 2016.http://repository.kln.ac.lk/handle/123456789/14980enAttractivenesseffectiveness of endorsmentArticle