Weerasiri, R.A.S.Wanninayake, W.M.C.B.2015-08-312015-08-312006Weerasiri, R.A.S. and Wanninayake, W.M.C.B. 2006. Celebrity advertising and consumer behavior. Proceedings of the 10th Anniversary International Symposium, 4th-8th July 2006. Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka. pp.207.955-444-021-6http://repository.kln.ac.lk/handle/123456789/9379enArticle