Investigating the Impact of Seasonal Advertising on Consumer Buying Attitudes During the Festival Season: The Mediating Role of Spiritual Insights in the FMCG Industry in Sri Lanka.

Rajapaksha, K. P. G. M.Bandara, B. S. S. U.2025-07-172025Rajapaksha, K. P. G. M., & Bandara, B. S. S. U. (2025). Investigating the Impact of Seasonal Advertising on Consumer Buying Attitudes During the Festival Season: The Mediating Role of Spiritual Insights in the FMCG Industry in Sri Lanka. 9th Student Research Conference in Marketing. Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka.http://repository.kln.ac.lk/handle/123456789/29715Consumer Buying AttitudesFestival MarketingCultural InfluenceSpiritual InsightsSeasonal AdvertisingInvestigating the Impact of Seasonal Advertising on Consumer Buying Attitudes During the Festival Season: The Mediating Role of Spiritual Insights in the FMCG Industry in Sri Lanka.Article