Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka

Dissanayake, D.M.R.2015-03-312015-03-312008Dissanayake, D.M.R., 2008. Importance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri Lanka, In: Proceedings of the International Conference on Social Sciences, Sri Lanka, University of Kelaniya, pp 42.http://repository.kln.ac.lk/handle/123456789/6616enImportance of compromising and integrating rational, emotional and moral appeals in developing brand values: special reference to industrial sector branding of Sri LankaArticle