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Results 1-10 of 14 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2006
The marketing trends of Sri Lankan tea exportation
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2011
Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2012
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2006
Celebrity advertising and consumer behavior
Weerasiri, R.A.S.
;
Wanninayake, W.M.C.B.
2009
Gender of the Consumer and Service Quality
Herath, H.M.R.P.
;
Wanninayake, W.M.C.B.
2006
The impact of In-store environment on consumer store choice decisions in Sri Lankan supermarkets
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2007
A comparative study of service quality and customer service in public sector and private sector commercial banks
Wanninayake, W.M.C.B.
;
Dissanayake, D.M.R.
2015
Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study
Karunanayake, R.K.T.
;
Wanninayake, W.M.C.B.
2011
Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri Lanka
Wanninayake, W.M.C.B.
;
Chovancova, M.
2012
Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical Study
Wanninayake, W.M.C.B.
;
Chovancova, M.
Discover
Author
5
Chovancova, M.
3
Dissanayake, D.M.R.
2
Herath, H.M.R.P.
1
Karunanayake, R.K.T.
1
Randeni, R.K.S.P.
1
Randiwela, P.
1
Weerasiri, R.A.S.
Subject
2
Brand Loyalty
1
Advertising
1
Beer Industry
1
Brand Association
1
Brand awareness
1
Brand Equity
1
Consumer Buying Decision Making
1
Consumer Dissonance
1
Credit Card Payments
1
Customer Buying Behaviour
.
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Date issued
3
2006
3
2011
3
2012
2
2007
2
2009
1
2015
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13
true
1
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