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Issue Date
Title
Author(s)
2020
Experiential Brand Activation on Customer Brand Trust in Mobile Telecommunication Services of Sri Lanka: with special reference toward Door to Door Promotions
Ranaweera, D.P.N.
;
Gunawardane, N.
2017
Impact of Service Quality on Customer Satisfaction with Special Reference to Mobile Telecommunication Industry of Sri Lanka
Dharmadasa, S.A.
;
Gunawardane, N.
2018
A Review paper on the Impact of Social Influence on Event Attendees of Entertainment Events: with special reference to Face Book
Chamikara, D.M.
;
Gunawardane, N.
2020
Brand Activation in Driving Customer Engagement: Theoretical and Practice Review
Gunawardane, N.
;
Thilina, D.K.
2020
Role of Sports Sponsorships in Developing Brand Equity
Madushani, G.
;
Gunawardane, N.
2018
Brand Activation: A Review on Conceptual and Practice Perspectives
Dissanayake, R.
;
Gunawardane, N.
2019
The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model
Thilina, Dk.
;
Gunawardane, N.
2016
Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper
Gunawardane, N.
;
Munasinghe, A.
;
Dissanayake, D.M.R.
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Author
1
Chamikara, D.M.
1
Dharmadasa, S.A.
1
Dissanayake, D.M.R.
1
Dissanayake, R.
1
Madushani, G.
1
Munasinghe, A.
1
Ranaweera, D.P.N.
1
Thilina, D.K.
1
Thilina, Dk.
Subject
2
Mobile Telecommunication
2
Sri Lanka
1
action learning
1
Asian market
1
Brand Activation
1
Brand activation
1
brand activation
1
Brand Equity
1
Brand Trust
1
consumer behavior
.
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Date issued
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2020
2
2018
1
2016
1
2017
1
2019
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