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Results 1-10 of 57 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2011Age of the consumer and service qualityRanjanee, R.P.C.; Herath, H.M.R.P.
2013The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)Perera, W.L.M.V.; Dissanayake, D.M.R.
2015Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri LankaDissanayake, D.M.R.
2014The strategic importance of supply chain management in small and medium sized enterprises. A case study of the garment industry in Sri LankaHerath, H.M.R.P.
2016Factors influencing on purchase intention of organic food products in Sri LankaWeerasiri, R.A.S.; Maldeniya, D.
2016Reducing traffic congestion in Colombo metropolitan area through adaptation of alternative personnel transportation methods: barriers and long term strategiesFernando, K.S.D.; Fernando, P.M.P.
2011Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri LankaWanninayake, W.M.C.B.; Chovancova, M.
2012The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri LankaWanninayake, W.M.C.B.; Chovancova, M.
2010Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri LankaWeerasiri, S.; Dissanayake, D.M.R.
2014Consumer Decision-Making Styles and Local Brand Biasness: Exploration in the Czech RepublicWanninayake W.M.C.B

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