Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 113
| Issue Date | Title | Author(s) |
| 2017 | THE ROLE OF DISTRIBUTION INTENSITY IN BUILDING FOUNDATIONS OF STRONG CONSUMER-BRAND RELATIONSHIPS: INSIGHTS FROM RURAL INDIA. | Banerjee, S. |
| 2017 | ENTREPRINEURIAL VALUES AMONG THE WOMEN ENTREPRENEURS: AN EMPIRICAL STUDY | Goswami, D. |
| 2017 | MARKETING AND STRATEGY OF INDIAN ADVERTISING INDUSTRY | Ray, K. |
| 2017 | THE ROLE OF ONLINE CUSTOMER REVIEWS IN CONSUMER BUYING PROCESS | Yarimoglu, E.K.; Ozelturkay, E.Y. |
| 2017 | MARKETING PROBLEMS OF WOMEN ENTREPRENEURS AND MARKETING EDUCATION. | Goswami, D. |
| 2017 | THE GREEN MARKETING MIX FACTORS WHICH INFLUENCE GEN Y GREEN PURCHASE DECISION IN MALAYSIA : THE MEDIATING EFFECT OF GREEN CORPORATE IMAGE | Bathmanathan, V.; Rajadurai, J. |
| 2017 | THE IMPACT OF REFERRAL MARKETING STRATEGY ON MICRO SMALL SCALE MOTOR VEHICLE MECHANIC | Mustapha, A. |
| 2017 | ORDINARY SERVICE RECOVERY STRATEGIES VERSUS CUSTOMERS’ EXPECTATIONS AND INVOLVEMENT: A CASE STUDY ON SMALL RESTAURANTS. | Shahriar, S.H.B.; Hoq, M.R.; Rahaman, B.M.M. |
| 2017 | TWEET ABOUT A BRAND: A PLAN TO PURCHASE. | Raza, A. |
| 2017 | RAISING BRAND AWARENESS THROUGH SOCIAL MEDIA MARKETING STRATEGY (WAM - WORLD AROUND ME APP - CASE STUDY). | Gancho, S. |
| 2017 | ROLE OF RETAILERS ON CONSUMER PRODUCT SALES – A CASE STUDY OF A GIANT PAKISTANI RETAILER IMTIAZ SUPERSTORE AND TANG PAKISTAN | Akhtar, B.; Furquan, M.; Hafeez, A. |
| 2017 | CREATING AND OPTIMIZING PERSONAS FROM DATABASES' INTERACTION: A FRAMEWORK PROPOSAL | Teixeira, J.M. |
| 2017 | ECOTOURISM AS A GUARANTEE OF SUSTAINABLE ECONOMY IN DEVELOPING COUNTRIES: EXAMPLE OF THE REPUBLIC OF ARMENIA | Iskajyan, S. |
| 2017 | MARKETING STRATEGY FOR HOSPITALITY INDUSTRY IN THE NIGERIAN CONTEXT:“THE MARKETING MANAGER’S CHALLENGES” | Yahya, S.B. |
| 2017 | DIMENSIONALITY OF SERVQUAL: A CASE STUDY IN SRI LANKAN VETERINARY HOSPITAL | Weerasiri, R.A.S.; Dassanayake, P.S. |
| 2017 | CONSUMER DECISION MAKING STYLE: AN ASSESSMENT OF RESEARCH. | Choudhary, P.; Gangotia, A. |
| 2017 | MARKETING THE MEDIA WITH SEXUALITY AND VIOLENCE: IS IT ETHICAL? | Kadri, A. |
| 2017 | AN ASSESSMENT OF RETAIL SERVICE QUALITY: AN EMPIRICAL STUDY OF THE RSQS IN SRI LANKAN SUPERMARKETS | Nihas, R.R. |
| 2017 | IMPACT OF COUNTRY OF ORIGIN IMAGE ON BRAND PERSONALITY: MEDIATING ROLE OF BRAND EXPERIENCE (EVIDENCE FROM PAKISTAN AUTOMOBILE SECTOR). | Hashmi, M.S.; Rehman, M.A. |
| 2017 | RELATIONSHIP BETWEEN ORGANIZATIONAL LEARNING CULTURE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: LOOKING THROUGH THE LENSE OF CAREER ANCHORS. | Rahatulaain.; Ahmad, H. |
Collection's Items (Sorted by Submit Date in Descending order): 21 to 40 of 113
