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Issue Date	Title	Author(s)
2021	Social Media Marketing Strategies to Enhance Brand Passion and Purchase Intention of a Bakery Supply Shop	Chin, Thoo Ai; Ibrahim, Noviani; La, Lee Yoke; Tat, Huam Hon
2021	Implementing Social Media Efforts and Engagement to Increase Brand Equity and Purchase Intention of a Telecommunication Service Provider	Chin, Thoo Ai; Ying, Lim Seow; Muharam, Farrah Merlinda; Farrah, Merlinda
2021	Marketing Remedies to Increase the Purchase Intention of a Robotics Academy Centre	Chin, Thoo Ai; Quan, Woon Zeng; Tat, Huam Hon; Shan, Lom Hui
2021	The Implementation of Social Media Interaction toward Brand Awareness and Brand Image for a Pastry Shop	Chin, Thoo Ai; Ying, Yap Kai; Pheng, Hang See; Sulaiman, Zuraidah
2021	Social Media Marketing Strategies to Increase Purchase Intention of a Kindergarten	Chin, Thoo Ai; Chin, Goh Hui; Mas'Od, Adaviah; Sulaiman, Zuraidah
2021	Marketing Mix Strategies to Increase Purchase Intention of a Plumbing and Maintenance Service Provider	Chin, Thoo Ai; Azman, Muhammad Faiz Bin; Mas'Od, Adaviah; Zakuan, Norhayati
2021	Mobile Users Information Privacy Concern in Malaysia: Extended Ducoffe Advertising Value Model	Shan, Lom Hui; Chin, Thoo Ai; Yeik, Koay Kian; Sin, Tiong Jia
2021	Factors Affecting Online Purchase Intention of Electronic Products	Chin, Thoo Ai; Kai, Liew Jing; Muharam, Farrah Merlinda
2021	Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant Vegetarian	Qing, Teo Kar; Mas'od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati
2021	Roles of Motivation Opportunity Ability (MOA) Theory and Regulatory Focus Theory on Sustainable Apparel Purchase Intention	Hasbullah, Nornajihah Nadia; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai