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Commerce and Management
Symposia & Conferences
Junior Research Symposia
Student Research Conference on Marketing(SRCM)
1st-2016
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Results 1-6 of 6 (Search time: 0.002 seconds).
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Issue Date
Title
Author(s)
2016
Study on Association in between Store Personality and Consumer Brand Loyalty (with especial reference to Fashion Retail industry in Sri Lanka).
Peramuna, N.D.
;
Wanninayake, W.M.C.B.
2016
The Impact Of E- Service Quality on Creating Brand Loyalty in Telecommunication Services: in The Case of Dialog Axiata PLC.
Sewwandi, W.A.T.
;
Wanninayake, W.M.C.B.
2016
The impact of celebrity endorsement on purchasing intention with special reference to malted milk powder market in Sri Lanka.
Ranasinghe, R.A.C.P.
;
Wanninayake, W.M.C.B.
2016
The impact of Brand Equity on Purchasing Intention with special reference to the Skin Care Brands in Sri Lanka.
Lakshi, Erandi. W.P.
;
Wanninayake, W.M.C.B.
2016
The Impact of Brand Personality on Customer Buying Intention: In the Case of Charles & Keith Brand in Sri Lanka.
Wijerathne, W.P.T.U.P.
;
Wanninayake, W.M.C.B.
2016
Effect of Advertising Appeals on Impulsive Buying Behavior (With Special Reference to Anchor Newdale in Modern Trade Context)
Ekanayake, I.
;
Wanninayake, W.M.C.B.
Discover
Author
1
Ekanayake, I.
1
Lakshi, Erandi. W.P.
1
Peramuna, N.D.
1
Ranasinghe, R.A.C.P.
1
Sewwandi, W.A.T.
1
Wijerathne, W.P.T.U.P.
Subject
2
Brand loyalty
1
Advertising Appeals
1
Brand Association,
1
Brand Awareness,
1
Brand equity,
1
Brand Image.
1
brand personality dimensions
1
Brand personality,
1
customer behavior
1
Customer preference
.
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Date issued
6
2016