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Issue DateTitleAuthor(s)
2017Study on Purchasing Intention of Smart Phone Market in Sri Lanka (With Special Reference to University Undergraduates).Madushani, R.H.S.; Ubayachandra, E.G.
2017A Study on Impact of Social Media Marketing Of Fashion Retailer Brands in Sri Lanka on Customer Purchase Intention.Wijegunawardhana, S.M.; Weerasiri, R.A.S.
2017A Study on the Impact of Brand Equity Dimensions on Purchase Intention of Signal Toothpaste with Special Reference to Colombo AreaKarunaratne, C.M.F.; Fernando, P.M.P.
2017Study on Factors affect on the Consumer Purchase Intension on Fruit Drinks: Special Reference to Sri Lankan Beverages MarketDhananjaya, M.T.D.; Gayathree, D.A.G.P.K.
2017DOES SOCIAL MEDIA IS AN EFFECTIVE MARKETING TOOL? A STUDY ON FASHION APPAREL BRANDS.Fernando, P.I.N.
2017The Relationship between Social Media Marketing Activities and Consumer Purchase Intention: A Study with Special Reference to Mobile Telecommunication Industry in Sri Lanka.Arachchi, L.A.C.P.L.; Medis, A.
2017Impact of Gift Promotion on Purchase Intention of the Super Market Shoppers in Colombo DistrictChandrasiri, W.K.A.A.; Medis, A.
2017The Impact of Advertising Appeals on Purchase Intention: With Special Reference to TV Advertising Appeals of Mobile Internet PackagesPerera, W.A.C.T.; Wanninayake, W.M.C.B.
2017The Impact of Brand Personality on Purchasing Intension: A Study on Passenger Car Market in Sri LankaWeerasinghe, K.G.S.K.; Wanninayake, W.M.C.B.
2017Impact of Brand Equity towards Purchase Intention: With Special Reference to Comfort Fabric Conditioner Brand in Sri LankaDissanayake, Y.M.H.R.K.; Fernando, P.M.P.

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