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Results 1-10 of 23 (Search time: 0.002 seconds).
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Issue DateTitleAuthor(s)
2016Employer Branding and its Impact on Developing Sales Force Commitment in Pharmaceutical Industry in Sri LankaJayawardene, M.U.; Wanninayake, W.M.C.B.
2011Antecedents of Customer Base Brand Equity: Empirical Evidence from Beer Industry in Sri LankaWanninayake, W.M.C.B.; Chovancova, M.
2013Pricing economic value of organic rice under dichotomous choice framework: An environmental perspectiveWanninayake, W.M.C.B.; Shantha, A.A.
2012The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri LankaWanninayake, W.M.C.B.; Chovancova, M.
2015Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical StudyKarunanayake, R.K.T.; Wanninayake, W.M.C.B.
2011Impact of Advertising Appeals on Brand Loyalty: Special reference to the Commercial banking Industry in Sri LankaWanninayake, W.M.C.B.; Chovancova, M.
2012Exploring the Impact of Consumer Impulsiveness on Cognitive Dissonance: An Empirical StudyWanninayake, W.M.C.B.; Chovancova, M.
2016The Impact of After Sales Service Quality on Customer Brand Loyalty: With Special Reference to Construction Machinery Industry in Sri LankaPushpakumara, J.; Wanninayake, W.M.C.B.
2016The Relationship between Emotional Appeal Advertisement and Brand Trust: A study in Private Sector Commercial Banks in Sri LankaMutugala, J.; Wanninayake, W.M.C.B.
2012Exploring the Impact of CRM Strategies on Customer Loyalty: With Special Reference to State-owned Commercial Banks in Sri LankaWanninayake, W.M.C.B.; Chovancova, M.

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