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Results 1-10 of 27 (Search time: 0.003 seconds).
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Issue DateTitleAuthor(s)
2013The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment)Perera, W.L.M.V.; Dissanayake, D.M.R.
2015Building Brand Equity through Integrated Business Model: A Case of Cable Brand in Sri LankaDissanayake, D.M.R.
2015Learning through Failures Case of Reviewing Strategy & Execution Yamaha - Out Board Market (OBM Market)Dissanayake, D.M.R.; Bandara, B.S.S.U.
2010Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special Reference to telecommunication industry of Sri LankaWeerasiri, S.; Dissanayake, D.M.R.
2014Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical IndustryGeethanga, P.L.P.; Dissanayake, D.M.R.
2016Potential of Tea Tourism in Sri Lanka: A Review of Managerial Implications and Research DirectionsKoththagoda, K.C.; Dissanayake, D.M.R.
2010Service Failures and Customer Switching Behavior of Mobile Communication ServicesDissanayake, D.M.R.
2015Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri LankaDissanayake, D.M.R.; Ismail, N.
2015Impact of Psychological Characteristics with the Mediating Effect of Psychological Wellbeing on Job Performance: A Conceptual Paper With Reference to Services Sector Research PropositionsJaved, S.; Sambasivan, M.; Dissanayake, D.M.R.
2015Factors Determine the Customer-Celebrity Relationship towards Perceived Celebrity Endorsements: Propositions to Hypothesize Future Studies in Sri Lankan Services SectorDissanayake, D.M.R.

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