1. Digital Repository

Search


Current filters:

Start a new search
Add filters:

Use filters to refine the search results.

 | 
Results 1-10 of 11 (Search time: 0.003 seconds).
Item hits:
Issue DateTitleAuthor(s)
2021The Impact of Brand Equity on Purchase Intention toward HERMS C EnterpriseQing, eo Kar T; Mas'Od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati
2021E-Service Quality of Online Banking and its Influence on Customer Satisfaction: The Case of Bank Islam Malaysia Berhad (BIMB)Azman, Nur Fazira; Mas'od, Adaviah; Chin, Thoo Ai; Sulaiman, Zuraidah
2021Investigate Website Quality and E-Trust for Online Booking ImplementationChin, Thoo Ai; Segaran, Subhass Sandran; Sulaiman, Zuraidah; Mas'Od, Adaviah
2021Designing Social Media Brand Communication Strategies to Enhance Brand Equity of an Electronic Components RetailerChin, Thoo Ai; Syapri, Fitri Nurliza; Sulaiman, Zuraidah; Shan, Lom Hui
2021The Implementation of Social Media Interaction toward Brand Awareness and Brand Image for a Pastry ShopChin, Thoo Ai; Ying, Yap Kai; Pheng, Hang See; Sulaiman, Zuraidah
2021Social Media Marketing Strategies to Increase Purchase Intention of a KindergartenChin, Thoo Ai; Chin, Goh Hui; Mas'Od, Adaviah; Sulaiman, Zuraidah
2021Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant VegetarianQing, Teo Kar; Mas'od, Adaviah; Sulaiman, Zuraidah; Chin, Thoo Ai; Zakuan, Norhayati
2021Roles of Motivation Opportunity Ability (MOA) Theory and Regulatory Focus Theory on Sustainable Apparel Purchase IntentionHasbullah, Nornajihah Nadia; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai
2021Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce SitesKadir, Muhammad Farhan Izzuddin Abd; Sulaiman, Zuraidah; Chin, Thoo Ai; Mas'od, Adaviah
2021Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce PlatformSugiran, Hanis Syuhada Ahmad; Sulaiman, Zuraidah; Mas'od, Adaviah; Chin, Thoo Ai

Discover